South Coast is a brand of swimwear for women. Brightness, confidence and energy - that's what the brand adheres to. The task of the project was to create a brand identity that would reflect the brand values: freedom of expression, simplicity in details and lightness.
I created a typographic logo with subtle lines in 3 color shades of blue, which is associated with freedom, the sea and tranquility.
The logo reflects the creators' request and fits the brand's target audience: young girls aged 21 to 30. In addition to the logo, tags, gift certificates, business cards and other branded media were created.
Brand identity
South Coast
South Coast is a brand of swimwear for women. Brightness, confidence and energy - that's what the brand adheres to. The task of the project was to create a brand identity that would reflect the brand values: freedom of expression, simplicity in details and lightness.
I created a typographic logo with subtle lines in 3 color shades of blue, which is associated with freedom, the sea and tranquility.
The logo reflects the creators' request and fits the brand's target audience: young girls aged 21 to 30. In addition to the logo, tags, gift certificates, business cards and other branded media were created.
